Faculty Name : Mahima Mahesh
Department : Master of Business Administration (MBA)
Assistant Professor
Marketing Management & Human Resource Management
Dept. of MBA
GSSSIETW, Mysuru
ORCID ID: 0009-0002-1451-4646
Vidwan ID: https://vidwan.inflibnet.ac.in/profile/648008
Education Details :
- MBA in Marketing & HR from Maharaja Institute of Technology, Mysore.
- B. Com Degree from Sree Nataraja Residential First Grade College for women, Mysore.
Personal Details :
- Date of Birth: 22/11/1999
- Hobbies: Stargazing, Practicing Yoga, Cooking, Travelling
- Languages: English, Kannada
Previous Experience :
- Marketing Co-ordinator - Setty & Associates Ltd (01/11/2022 – 17/06/2025)
- Design and develop promotional content including posters and marketing videos to effectively communicate key messages across platforms.
- Develop and execute marketing strategies aimed at increasing brand visibility and driving business growth.
- Oversee internal communication and employee engagement activities to foster a productive work environment.
- Worked closely with cross-functional teams to ensure marketing efforts alignment with overall business objectives.
- Perform market research and competitive analysis to enhance and tailor marketing strategies.
- Identify and evaluate external events for participation to support client development and relationship-building initiatives.
- Regularly update the firm’s website portfolio section to ensure accurate and engaging client-facing content.
- Freelance HR Experience (18/12/2022 – 27/04/2023)
- Source and identify potential candidates through social media platforms.
- Evaluate candidates' skills and suitability for specific job roles and responsibilities.
Key Skills & Competencies :
- Digital Marketing (Video & Posters making)
- Market Research & Competitor Analysis
- Content Creation
- Employee Engagement & HR Operations
- Event Planning & Coordination
- Strong Communication & Leadership
Conference and Publications :
- Published a conceptual article titled "Dual Mode Transaction – A Big Evolution in Dual Mode Vehicle" in the book Business Transformation through Information Technology and Management (E-magazine by E-Development & Digital Publishing).
- Editors: Dr. C.S. Vijaya, Dr. T. Anitha, Dr. V. Andal
- Publisher: Min E Kavi (in the book of E-magazine by E-Development & Digital Publishing).
- ISBN: 978-93-91274-30-6
- Guided by: Dr. Manoj Kumara. N.V | Associate Professor
- Maharaja Institute of Technology, Mysore
- Presented a conceptual paper titled ‘Selection of Human Resources in Higher Education: A Brief Study on 8 Countries’ at the International Virtual Conference on the Impact of Hybrid Workforce on the Millennial Generation, conducted through a virtual webinar - 2022
Extracurricular Activities & Achievements :
- Actively participated in district and state-level competitions for debates, dance, and skits
- NSS Volunteer:
- Represented Karnataka at the Republic Day Parade Camp (RDC) 2019.
- Led and participated in multiple community service initiatives, including five village camps, two state camps, one district camp, and one National Integration Camp.
- Event Organization:
- Successfully planned and executed academic and cultural events, including college festivals and symposiums, demonstrating strong leadership and organizational skills.
Other Activities
- Previously worked in the corporate sector
- Coordinated CSR activities
- Organized quizzes and competitions
- Conducted panel discussions and guest lectures
- Facilitated workshops and training programs
- Managed cultural programs and annual celebrations
- Planned employee engagement initiatives
- Executed team-building and outbound activities
- Organized conferences, seminars, and management fests
- Coordinated award ceremonies and recognition events
- Assisted in product launches and promotional events
Contact Details :
Department of Master of Business Administration
GSSS Institute of Engineering and Technology for Women
K.R.S Road, Metagalli, Mysuru – 570016
E-mail : This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone : 0821-4242307
My Vision:
To inspire and empower students by blending academic knowledge with practical insights, fostering critical thinking, creativity, and ethical values, while continuously growing as a researcher and educator in the field of management.
